Pawn Stars producer Leftfield Entertainment and former Leopard Films USA president Nick Rigg have formed a new joint-venture unscripted outfit called Loud TV.
Leftfield, which recently acquired Real Housewives of New Jersey maker Sirens Media, is headed by Brent Montgomery, who previously worked with Rigg at Leopard USA.
Rigg stepped down from the Argonon-owned reality and non-fiction producer at the turn of this year, having been president since 2005, building up a slate of over 200 hours a year including House Hunters International, Man Caves and Dear Genevieve.
He has brought two other execs with him to join the new New York-based venture. Julian Locke, Leopard USA’s VP, becomes executive VP of Loud TV, while Lauren Deen, who oversaw Leopard’s culinary division as VP of development, joins as senior VP of lifestyle development. She only arrived at Leopard last summer.
Loud will create a variety of unscripted television and digital content, including branded entertainment.
“It’s an exciting time at Leftfield, with growth of programming genres and partnerships a key area of focus,” said Montgomery. “We are excited to follow our recent acquisition of Sirens Media with the establishment of Loud TV, and know that Nick Rigg is the best possible person to lead the charge.”
Rigg added: “Loud TV will have its own voice and style producing shows in and outside the lifestyle category; but we also will leverage the strengths and skills of Leftfield to deliver the highest quality product to our clients across every category.”
Leopard USA recently hired Endemol exec David Hamilton to bolster its East Coast operations.return