The company behind “Pawn Stars” and the former Leopard Films USA exec have started a new production house for unscripted television and digital content.
Pawn Stars and Real Housewives of New Jerseyproducers Leftfield Entertainment are expanding unscripted efforts in a new joint venture with former Leopard Films USA president Nick Rigg.
New-York-based Loud TV, a full-service production company to create unscripted television, digital content and other branded entertainment, was announced by Rigg and Leftfield CEO and producer Brent Montgomery on Wednesday.
“As a producer and executive for 15 years, it’s been my goal to create a new company that will produce original content across a range of genres, and to assemble a team of nimble, dedicated and highly talented people with the experience and guts to execute their creative visions,” said Rigg.
That team already includes two key executive hires. Rigg’s former Leopard Films USA colleagues Julian Locke and Lauren Deen join Loud TV as executive vice president and senior vice president, respectively.
“To form Loud TV with Brent Montgomery, a friend and colleague who has built a powerhouse operation in Leftfield Entertainment, is truly the best of both worlds,” added Rigg. “Certainly, Loud TV will have its own voice and style producing shows in and outside the lifestyle category; but we also will leverage the strengths and skills of Leftfield to deliver the highest quality product to our clients across every category.”
The launch of Loud TV is the second big move from Leftfield in as many months. The company made its first acquisition in March when it bought Real Housewives of New Jersey shingle Sirens Media.
“It’s an exciting time at Leftfield, with growth of programming genres and partnerships a key area of focus,” said Montgomery. “For us, this means forming collaborative new ventures with industry leaders whose meaningful experience creating and delivering shows has earned the trust of networks, and the loyalty of multi-faceted production teams. We are excited to follow our recent acquisition of Sirens Media with the establishment of Loud TV, and know that Nick Rigg is the best possible person to lead the charge.”
Rigg, who served as president of reality and non-fiction at Leopard for eight years, most notably worked with his former company to contract nearly 600 episodes of the global hit House Hunters International.
Leftfield has been a major unscripted player since 2009 when it launched History breakoutPawn Stars, which brought record ratings and several spinoffs.return